Sales Isn’t Sleazy. You’re Just Missing a System.

If you’re done guessing, done undercharging, and done hoping clients “just get it,” here’s the truth:
Sales feels gross when it’s unstructured.

As a business coach for women entrepreneurs, I see this constantly.
Smart founders with strong offers who still “forget” to follow up. Or they panic-text. Or they disappear after sending the proposal.

That’s not a talent issue.
That’s a system issue.

This is exactly why the Olivia Sammons episode on Every Day's A Trainwreck is worth your time. Listen after this (and subscribe on YouTube). It’s a masterclass in structure without the fluff.

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The 4 Sales Lessons You Can Copy Today

1) Sales is a Sequence, Not a Personality

You don’t need to become “salesy.”
You need to know what happens next.

If your process depends on your mood, you don’t have a process.

2) Treat Sales Like Hospitality

Olivia’s analogy is elite: taking an order.
Question → answer → next question.

That’s how you stay confident on calls and in DMs.
You’re not pushing. You’re guiding.

3) Stop Being the Whole Sales Department in One Step

Closers.io breaks roles into lead gen, setters, nurturers, and closers.
Even if it’s just you right now, you still need to separate the steps:

• generating leads
• qualifying
• booking
• closing
• onboarding

When you combine everything into one chaotic message, prospects bounce.

4) Speed is Part of the Offer

Olivia’s point was blunt: responding late is bad service.
Your prospects are busy. They reply when they’re in the headspace.

You don’t need to be online 24/7.
But you do need a system so you can respond fast when it matters.

Your “Steal This” Sales Setup

If you want an immediate upgrade:

• Write your top 15 questions and your ideal follow-up sequence
• Build templates you can tweak (not copy-paste nonsense)
• Set response standards (ex: reply within 10 minutes when active)
• Track what converts and repeat it

And yes - go listen to the podcast episode for the full breakdown. Subscribe on YouTube so you don’t lose it and forget to apply it. That would be… not challenged.

Stay Connected

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And of course, don’t forget the podcast: Every Day’s a Trainwreck.

P.S. Want more tips and tricks? Don’t miss our latest blog on You Don’t Need a Five-Year Plan – You Need One Small Win.

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