From Finance to Fame: How Adam Torres Built a Media Empire One Podcast at a Time

Episode 30 of Every Day’s a Train Wreck isn’t just a podcast – it’s a masterclass in momentum.

In this episode, Marley sits down with Adam Torres, co-founder of Mission Matters, who’s recorded more than 1,500 episodes himself and helped launch thousands more. The man is basically caffeine in human form – and he’s here to tell you why showing up matters more than shiny hacks or perfect lighting.

🎤 The Origin Story: From Managing Money to Managing Media

Adam didn’t set out to build a media empire. He was a financial advisor just trying to add value to his network. Then someone floated the idea of a co-authored book. Fast forward a few years and – boom – he's built Mission Matters, a platform that publishes books, produces podcasts, and amplifies the voices of entrepreneurs across the globe.

Spoiler: He still records interviews every single day. Yes, even when he’s on vacation. No, he doesn’t sleep much.

📚 The Co-Authored Book That Snowballed Into a Brand

The idea was simple: collaborate on a book, elevate voices, and create visibility. But what started as a side hustle quickly evolved into a full-blown business model. Think publishing meets podcasting meets relentless consistency.

This is how you go from “That guy with a mic” to “That guy with a media company.”

🔍 Mystery Man Marketing Is Dead

In Adam’s words: “The ROI of visibility is real.”
Translation: You can’t expect people to trust you if they can’t find you.

He makes the case for showing up, putting your face out there, and not waiting until everything’s perfect. The era of the elusive expert is over. These days, being findable is a business strategy.

🎯 Thought Leadership vs. Personal Brand – Pick Your Player

Are you trying to build a brand bigger than yourself? Or are you the brand?

Adam breaks down the difference between being a thought leader and having a personal brand – and why knowing which lane you’re in matters when you're trying to scale. Both are valuable. Just don’t confuse the two, or you’ll end up yelling into the void.

🧘‍♂️ Avoiding Burnout in the Content Hustle

Let’s be honest: podcasting, publishing, and posting daily sounds like a one-way ticket to Burnout Town. But Adam’s still in the game, and somehow not on fire. How?

Simple: He treats content like a marathon, not a sprint.
He’s not obsessed with going viral – he’s obsessed with showing up.

And in a world full of “hacks,” that’s starting to look like the biggest hack of all.

🚀 TL;DR: Start Now, Suck Later (It’s Fine)

If you’ve been waiting for the perfect idea, setup, logo, voice, name, or algorithm boost – this episode is your friendly kick in the pants.

Adam Torres didn’t wait. He started. Then he kept going. And now he’s built a platform that helps thousands of others do the same.

So go ahead. Record the messy episode. Publish the weird post. Write the not-so-genius blog.
Because consistency beats perfection. Every. Single. Time.

Want more from Adam Torres?
🎧 Listen to Episode 30 of Every Day’s a Train Wreck now!
✍️ Or check out Mission Matters to see his empire in action.