Why Your Personal Brand Isn’t Cutting It (And How to Fix It)

Let’s face it: We all know we need a personal brand in today’s digital world. But is a personal brand enough? Or are you just another "link in bio" waiting for someone to click?

In this episode of Every Day’s a Train Wreck, Marley turns the tables on Mission Matters co-founder Chirag Sagar to talk about how to actually become a thought leader, not just a social media sidekick. Spoiler: "Just showing up online" isn’t going to cut it anymore. If you’ve been wondering what’s next for your digital presence, buckle up – this one's for you.

What’s the Difference Between a Personal Brand and a Thought Leader?

It’s the million-dollar question – and Chirag Sagar has the answer. Sure, you can post a daily selfie and call it a “personal brand,” but are you really leading anything? A personal brand is about showing off your unique self. Thought leadership, on the other hand, is about inspiring and influencing others with a clear message and authentic authority.

Chirag explains that building a real thought leadership platform takes more than just looking good online. You need to deliver a message that resonates, something people trust, and, most importantly, something people want to follow. If you’re just another person sharing memes or “motivational quotes” – guess what? You’re still in the “link in bio” territory.

Your Message Needs to Be Crystal Clear (in 6 Seconds or Less)

We all love a good TikTok, but let’s be real: The average attention span online is shorter than your last Zoom meeting. Chirag emphasizes the importance of clarity in your message – and fast. If you can’t grab attention in the first few seconds, you’re done. This means your brand’s message needs to cut through the noise like a sharp knife in a sea of fluff.

So, whether you're crafting a LinkedIn post or filming your next YouTube video, you need to make sure your audience knows who you are and what you stand for instantly. In a world where we scroll more than we read, that initial hook is everything.

TikTok, YouTube, or LinkedIn? Pick the Platform That’s Right for YOU

Chirag drops some serious knowledge on how to choose the right platform. Here’s the deal: It’s not about chasing trends or jumping on whatever platform’s hot right now. It's about understanding where your audience is – and where your message will shine brightest.

• TikTok is great for quick, entertaining content (hello, viral dance trends!).
• YouTube is where in-depth content, tutorials, and thought leadership thrive.
• LinkedIn? The land of professional connections and long-form content that shows off your expertise.

So, what should you choose? Be strategic. Don’t just follow the crowd. Your message and platform need to align like a good pair of jeans. Perfect fit, every time.

The Algorithm Doesn’t Care About Your Feelings… but It Can Help You

Ah, the mysterious, ever-changing algorithm. If you've ever spent hours crafting the perfect post, only to have it buried under a pile of cat videos, you know the struggle. But here’s the truth: The algorithm is not your enemy. It rewards consistency, engagement, and relevant content.

Chirag breaks down exactly what works in the algorithm’s favor and what won’t save you from being buried. Hint: Posting once every three weeks with no engagement won’t magically get you to “thought leader” status. But showing up consistently with content that sparks conversation? That’s how you rise to the top.

The Origin Story of Mission Matters (And Why Every Brand Needs a Good One)

If you think building a brand is all about catchy slogans and pretty graphics, think again. Mission Matters started with a simple book idea – and a LinkedIn swipe. Yup, that’s right. From a single idea shared on a professional network to a thriving platform, Chirag’s journey is a perfect example of why your origin story matters.

When you’re building your brand, don’t forget to share the “why” behind what you do. People connect with people – not logos. Your story, passion, and vision are what will truly hook them.

From Strategist to Speaker to Podcaster: Chirag’s Own Rebrand

Even the people who help build brands need a little rebranding. Chirag’s own journey from strategist to speaker to soon-to-be-author is a testament to the power of rethinking your own personal brand. It’s about evolving, adapting, and never settling for “good enough.”

As Chirag points out, we’re all constantly growing – and so should our brands. If you're stuck in your comfort zone, it’s time to rethink your strategy and make that next leap. Whether it’s adding a podcast to your offerings or shifting your messaging, don’t be afraid to reinvent yourself.

Stop Being the Internet’s Best-Kept Secret

Let’s be real: if you're still "dragging your feet" on getting visible, you're doing yourself a disservice. It’s time to step up, sharpen your message, and stop hiding behind the anonymity of the web. If you’ve been putting off building your personal brand, consider this your fire starter.

You have the tools, the insights, and the advice – now all that’s left is to take action. As Chirag reminds us, the world doesn’t need another link in bio; it needs a thought leader with a clear voice and a killer message.

Ready to Level Up?

It’s time to ditch the “just another link in bio” status and step into your true potential as a thought leader. Take some notes from Chirag Sagar’s journey, rethink your message, and start showing up for your audience – not just for the algorithm.

🎙️ Listen now to Episode 29: "Personal Brand, Thought Leader, or Just Another Link in Bio? with Chirag Sagar” and get ready to amplify your voice. You’ve got this.